What happens in a second?

The relationship between page load time and conversions

A delay of just one second in your website load time can reduce page views, decrease customer satisfaction and result in a loss in conversions. Site speed should therefore be one of the most important factors you consider, especially when running paid advertising campaigns.

A one second delay in load time can lead to…


Loss of conversions


Fewer page views


Decrease in satisfaction

Our top tips to a faster loading website

  • Compress / optimise images before uploading to your site
  • Start using a CDN (Content Delivery Network)
  • Switch off plugins that you do not use
  • Reduce the number of HTTP requests for images, Javascript, CSS etc.
  • Review your website cacheing settings

Do you need help reducing your page load time? Click here to tell us more about the issues you are facing.

Sources: gomez.com & akamai.com